Your online presence is vital, whether your company is e-commerce based or not. A website design that’s cluttered, disengaging, slow and unprofessional to load isn’t likely to provide a great impression, and even less likely to inspir. A website with relevant optimisation for Google search will have a higher page rank, thereby driving relevant traffic to your website. With so much lying on your website, it’s imperative to get the right web designer to take on the job.

This is our quick guide to which questions you should be asking when meeting a potential web design service for your organisations website.

How long will the project take?

This naturally varies depending on what you need. Whether the website is being constructed from scratch, or necessary amendments are being made to a preexisting site will variable in. The number of jobs a web design service is currently working on and how many their group are also things to take into account. Ask about what you’ll have to provide, where you’ll have to give approval. Your responsiveness from the process will also affect the timescale of the site design.

Can you make my website mobile friendly?

If the answer is no, you should probably move on to some new website designer. The powers that be at Google have their calculations set to crawl mobile friendly websites first. With no mobile-friendly website design, you’re very likely to find yourselves left in the dust of your opponents who will appear higher in the Google search rankings.   Designing your site with mobile users in mind is essential considering in the latter end of 2017, reports showed that nearly 75 percent of net searches currently occur on a mobile device.

Can you show me websites you’ve previously designed?

You wish to see evidence of the website designer’s work to make certain that they can walk the walk. In addition to requesting to see similar projects for your own, we advise seeing a larger pool in their own portfolio. Having an array of clients is a great sign of a website design service with a flexible, innovative, and skilled team.

A positive user experience is vital to converting clicks into traffic and enquiries. You want to realise that the web design is completed with the consumer in mind. Things to take notice of include:

•    Clear and regular Call To Action on every page
•    An engaging website that is not cluttered with excessive animation
•    Ease of navigation
•    Immediate comprehension of what the business does
•    Complementary colour scheme

What about SEO and Content?

Search Engine Optimisation (SEO) is what sees your website climb the listings in Google search. When a web design company is constructing a site they ought to be optimise each element of the site to meet Google’s guidelines. A high organic ranking is the product of several factors that include structured navigation, quality of content and optimization of basic website elements like Meta Data, headings, and graphics to mention a few. These variables enable Google algorithms to easily crawl the pages for keyword inclusion and value.

Many web design bureaus will provide content writing as part of the site design service. The benefit of this would be to spare your time, safe in the knowledge that a professional is taking good care of what is an essential component of website success. A content author can deliver your company information with creativity and flair whilst optimising content for Google search.

If you have enough time to write it yourself, you might want to request advice on the length, tone and which keywords to include. You should also consider requesting an in-house content author to examine and edit your job to make sure that the keywords are showcased enough without going over the top. Having a keen eye for grammatical detail, they could spot a lost semi-colon and can also advise on whether the tone is overly specialised at the chance of isolating lesser knowledgeable prospective customers.

How Much will it Cost?

It is crunch time. They will have a budget in mind, but it is essential, useful even, to have your own idea. A respectable site design agency will have thought just how much time and work your distinct web design project will need.

Do not fall into the trap of an inexpensive web design service offering everything for £99. Somewhere down the line you will be looking for another web designer. For smaller companies and start-ups, parting with cash can be daunting, but it is important that quality is in the forefront of your choice making to reduce the loss of money, and clients, further down the line.

It would be smart to shop around and find a few quotes from local web design firms.

How are you going to Measure the Results?

When you’re spending a web design service to optimise your site, it’s necessary to see a return on that investment and to know where it is coming from. It’s particularly important that your preferred website designer knows where the results come from so that they can further improve these variables in the continued site maintenance. Their response will be a sign of the expertise.

you ought to expect to hear a rather technical reaction. If you are not clued up on all the tech-talk, you can ask the web designer to describe in everyday English. This is the actual tell of their proficiency. If they know the technical aspects well enough, they need to have no problem explaining them in plain English. A few of the keywords will include using Google Analytics to track where visitors are coming from and Google Search Console to track keywords (search queries) that are sending visitors to your site.

A proficient web design agency ought to have the ability to explore these techniques in detail and monitor the functioning of the website whilst keeping you updated.

Hopefully these questions will be a fantastic start on your journey to finding the perfect web designer to your project. When you have any additional questions, or would like a complimentary consultation to determine how we could provide on your website design, get in touch with Lion IT.